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Online advertising is a new frontier in research recruitment and Google Adwords is one method of online advertising. However, only a handful of studies have described its cost and effectiveness and none have focused on older adults. This study created a Google Adwords campaign to recruit family caregivers of people with dementia. The study found that the ads were viewed more than 450,000 times in a 6-week period, but only 49 surveys were completed, at a cost of $122 per survey. The paper includes future design recommendations for Google Adwords campaigns.
O’Dwyer ST, Moyle W. Using Google Adwords to recruit family carers of people with dementia . Australasian Journal on Ageing 2014;33(2):128-131.
ec5894078ca05ae40daa90e8ea6f44bc Recruit & Retain Participants 2019-03-21T00:00:00Z Caregivers Communication Strategies Costs Research Articles