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This article describes the success and cost-effectiveness of multiple recruitment strategies employed to enroll older adults into a randomized controlled trial investigating the impact of a behavioral sleep intervention on cognitive function. Findings suggest that, while high-cost strategies are likely necessary for effective recruitment, including relational and social media-based strategies may offer cost-effective methods for recruiting older adults.
Nelson E, et al. Success and cost-effectiveness of strategies to recruit older adults to a behavioral intervention research study . Contemp Clin Trials. 2025 Jul 14;156:108010. doi: 10.1016/j.cct.2025.108010. Epub ahead of print.
Recruit & Retain Participants 2025-08-19T00:00:00Z Research Articles Social Media