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Social Media Programs for Outreach and Recruitment Supporting Aging and Alzheimer Disease and Related Dementias Research: Longitudinal Descriptive Study

This study describes the Johns Hopkins Alzheimer’s Disease Research Center’s social media activities for community engagement related to aging, memory loss, and Alzheimer’s/related dementias. The data demonstrate that social media activities can provide meaningful community educational opportunities and have a measurable impact on the recruitment of participants into research studies. The article provides an example of how tracking outreach program outcomes can help ensure targeted promotional activities.

Teano AL, et al. Social media programs for outreach and recruitment supporting aging and Alzheimer disease and related dementias research: Longitudinal descriptive study . JMIR Aging. 2024. Epub July 9. doi: 10.2196/51520.

Educate & Raise Awareness Recruit & Retain Participants 2024-09-03T00:00:00Z Communication Strategies Research Articles Social Media

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