Enrollment in Alzheimer's Disease-Focused Research Registries: Altruistic and Egocentric Motivations

In this article, researchers compared the association of two belief-based motivations - egocentric and altruistic - with intention to enroll in an Alzheimer's research registry using a nationally representative theory-based survey of US adults 50 years of age or older while oversampling Black and Hispanic respondents. Findings from their analysis suggest that registry recruitment messages should use both altruistic and egocentric persuasive message components to increase enrollment into Alzheimer's research registries.

Hennessy M, et al. Enrollment in Alzheimer's disease-focused research registries: altruistic and egocentric motivations . Psychol Health Med. 2025 Jul;30(6):1212-1227. doi: 10.1080/13548506.2024.2430891. Epub 2024 Nov 20.

Recruit & Retain Participants 2025-08-19T00:00:00Z Enrollment Materials Registries Research Articles