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Comparison of Digital Recruitment Strategies for Alzheimer's Disease Patients

This study tested two digital methods to recruit older adults with cognitive impairment to a clinical trial: a direct messaging campaign and a social media campaign. The results suggest that direct messaging using patient records is the more cost-effective approach.

Perez-Heydrich C, et al. Comparison of digital recruitment strategies for Alzheimer's disease patients. Digit Health. 2024 Jan 27;10:20552076241229164. doi: 10.1177/20552076241229164.

77c2d534d46d4971f0239cb3d2b29a7a Recruit & Retain Participants 2024-02-29T00:00:00Z Research Articles Social Media

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“Comparison of Digital Recruitment Strategies for Alzheimer's…” article